MASS COMMUNICATION COURSE

MASS COMMUNICATION COURSE

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About Mass Communication

Mass Communication is the process of sharing information with a large audience. The mass media technology is capable of sending messages to a great number of people. The purpose of mass communication is to include entertainment, education and political arguments. The medium of sending information is wide-ranging and includes print, digital media and the Internet, social media, radio and television. This course blends various disciplines such as strategic communication, health communication, political communication, integrated marketing communications, journalism and and more. Using different modes of mass communication has greatly influenced society, changing cultural norms and values and affecting how people see and interact with the world. 

 

The field of mass communication is broad and surrounds many different areas. Public relations specialists, journalists, broadcasters, advertisers, marketers, content writers, graphic designers, illustrators, public health educators, corporate media managers, and other media professionals use mass communication strategies daily. They create and launch strategic communication plans for everything from broadcast news and online marketing campaigns to public health announcements, reaching nearly every industry.  

 

Scholars in the field of study and research on media usage and its effects, the processes behind media productions, regulatory, ethical and legal issues in mass communication, mass media theory, and related cultural and gender issues. A bachelor degree in journalism and mass communication followed by masters in journalism and mass communication from an institute for mass communication covers all the areas. 

 

Bachelors Degree in Journalism and Mass Communication 

 

The Bachelors Degree in Journalism and Mass Communication is a three-year undergraduate program equipping students with technical skills and social understanding to write about and convey information to the general public. India's mass communication colleges make sure their students receive adequate instruction in a variety of media, public relations, mass communication, entertainment, and other specific fields. Even if mass communication courses are all the same, universities are free to add their own special topics and subjects to build professionals with specialised skills in the industry. Because mass communication and journalism is a broad topic, the course offers more people of skill sets, which enables graduates to pursue a wider range of work clients. 

 

The most suitable candidates for a Bachelor's Degree in Journalism and Mass Communication are those who are dynamic, creative, and have the ability to express their ideas, thoughts, and conclusions through a variety of communication methods. Some of the most important abilities one would need to master in order to succeed in the rapid sector are quick, critical, and analytical thinking. With so many unexplored niches and new communication channels, the mass communication course teaches students how to adjust to a variety of settings.

 

Masters In Journalism and Mass Communication

 

Masters of Mass Communication and Journalism is a course of duration of two years. This can be pursued after the completion of the Bachelors Degree in Journalism and Mass Communication. This two year course is divided into four semesters covering topics like Communication Research, Development Communication, Development of Media, Interactive Communication Skills, Media Law, and Ethics.  This degree provides students with the knowledge and skills required to work in the media industry. 

 

After completing an Master of journalism & mass communication, one can pursue careers in television, online media, event management, news agencies, film production, legal affairs department, fashion photography, film directing, producing, screenwriting, journalism, TV connection, public relations officer, etc. This coursel teaches how individuals can more effectively understand societal issues and make decisions by using mass media. The students will study how the content of mass communication affects the behaviour, attitude, opinion, or emotion of the person or people who are receiving the information. Many institutions provide this degree around the world. Gyanarthi Media College situated in Kashipur has a well-trained staff and proper course for Mass Communication Course. 

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